Home Computer graphics A veteran graphic designer pays homage to his Cuban roots with el Cafecito Culture

A veteran graphic designer pays homage to his Cuban roots with el Cafecito Culture


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Joe Rodriguez, one of South Florida’s leading graphic designers, has officially launched el Cafecito Culture (elCafecitoculture.com) with digital paintings of Cuban/Latin culture in Miami as well as images from his island home.

“I wanted to capture the flavors of my culture through art,” said Rodriguez, who was born in Camagüey, Cuba, and emigrated to the United States in June 1961. to “talk” to people about Cuban culture here and in Cuba.

Rodriguez, award-winning art director for Ziff Davis Publishing before opening his own creative studio, Big City Graphics, recently launched el Cafecito Culture with a highly successful solo exhibition at Art South featuring over 40 of his works. Art lovers from all over Miami-Dade County attended the show.

“It was very gratifying to see so many people from the Miami community attend the opening,” said Rodriguez, a University of Florida graduate who served as an adjunct professor at the school for more than a decade. of Design from Miami Dade College. “All of the feedback we received was very, very positive. »

Rodriguez, who lives in Pinecrest, uses the latest state-of-the-art digital painting tools to create his works. He starts with an existing photograph and uses his computer and “digital brushes” to enhance the original by adding his own unique techniques. Each piece becomes a one-of-a-kind digital creation.

Her two most popular prints – by far – are Cuban First Aid Kit and Maria, is the coffee ready? The ‘first aid kit’ includes a whimsical box (with the symbol of the International Red Cross) containing two croquetas and a pastelito while Maria features the iconic cafecito-maker found in all Latin homes.

“Anyone of Cuban descent – ​​whether born in Cuba or here in the United States – can relate to my artwork, but the Cuban first aid kit and Maria seem to have reached a special place,” Rodriguez said. , father of two well-known Southern children. Floridians – Olympic speed skater Jennifer Rodriguez and Emmy Award-winning cinematographer Eric Rodriguez.

“When you’re in the creative phase, you have an idea that the end product will be popular, but nothing beats the popularity of these two pieces,” he said.

All of Rodriguez’s 13 x 19-inch signed prints capture the everyday images found in Miami’s Hispanic culture as well as images evoking life in Cuba – most featured on the el Cafecito Culture website – cost $55 plus shipping. shipping and handling included. Rodriguez also has a color catalog of his works.

For more information or to purchase any of Rodriguez’s digital paintings, visit elCafecitoCulture.com or email Rodriguez at [email protected]

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