Home Computer graphics Alienware unveils new flagship desktop to commemorate 25th anniversary

Alienware unveils new flagship desktop to commemorate 25th anniversary

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Author: Vivian Lien, Vice President of Games

FOREWORD TO THE LEGACY by Ernie Gonzalez, Alienware since 99 ‘

MIAMI, October 15, 2021 / PRNewswire / – Enter a time portal with us – set the year for October 15, 1996. Until now, there was no real computer on the market dedicated to serving PC gamers. Yet hugely popular titles like Doom (1993), Civilizations II (1996) and Quake (1996) had gathered a community of gaming enthusiasts and avid techies captivated by what the early days of PC gaming had to offer.

Take a look back at some of Alienware’s biggest milestones in its rich 25-year history.

Inside a garage near Miami, two friends were busy day and night rummaging through crates of loose components and swapping them between beige rectangular PCs (considered ancient relics by today’s standards) like mad scientists trying to perfect their secret formula. Only a few feet have already set foot inside this DIY workshop because it was forbidden to protect the integrity of the project, such as that of a place (un) known in the Nevada desert. It was here on October 15, 1996 that marked the launch pad for a bold new venture with the vision of creating personalized, high-performance gaming computers for gamers around the world. Today, as Alienware prepares to celebrate our 25th anniversary, we’re excited to pull back the curtain on yet another achievement.

Alienware Aurora, our flagship desktop PC that pioneered the liquid cooling movement, was a symbol of innovation when it was introduced in 2004 (known as Aurora ALX at the time) and has since grown into the world’s best mid-tower desktop computer of choice. esports players in the most demanding and high stakes tournaments. Today, innovation continues to lead to its most evolved form: the introduction of the redesigned Alienware Aurora, the pinnacle of Alienware desktop experiences.

CHAPTER 1: Where form follows function

In 2021, you’ve seen us make sweeping improvements to our Alienware family. Since the unveiling of the world’s first gaming laptop designed in collaboration with CHERRY MX at the launch of the brand new X series family – our thinnest 15 “and 17” laptops to date. As our laptop portfolio has undergone a massive overhaul, you might have started to wonder what lies ahead for our beloved Alienware Aurora desktop. Let your mind relax because we have an answer.

While the graphics above have probably pointed out some easily noticeable exterior advancements, we’re going to walk you through the designer’s journey that started with an interior overhaul. But why did they start here? Simply put, the genesis of Alienware desktops lies in the feedback from our customers. The new Alienware Aurora features an outdoor design that reorganizes its internal components to promote better accessibility, better airflow, improved acoustics and cleaner cable management, enriching the gaming experience in every way. possible.

This new open-cut design increases internal chassis volume by 50% without significantly increasing the overall chassis footprint.1. The result is a more efficient total airflow and a reduced acoustic profile that gives players a more enjoyable everyday experience. While delivering a 5% increase in graphics performance2.

CHAPTER 2: Thoughtful thermals and impressive acoustics

Let’s take a look at airflow for a second, because freeing up all that space is a game-changer, but it doesn’t directly equate to better airflow. This is where a new rugged thermal design comes into the picture. Now supporting up to four 120mm fans and liquid cooling options, the new Aurora takes full advantage of the outdoor design to keep your rig cooler during the most intense gaming sessions.

The Aurora answers the call for higher airflow efficiency by drawing fresh air through the honeycomb-shaped airways at the front of the desk by moving it across the board mother and performance components before venting to the rear of the chassis.

You’ve heard us talk about acoustics improvements a few times before, but it seems a little hard to believe after hearing about the big improvements we’ve made to our thermal architecture. So, what gives? Well, this is made possible in part by our increased chassis volume and in part by an idea that may seem counterintuitive: more fans running efficiently can help a desktop to stay not only cooler, but quieter. Generation after generation, the new Aurora is up to 16% quieter at rest, up to 9% quieter during CPU intensive tasks and up to 15% quieter during overclocking3. The end result for gamers means that during the silent conversations between characters and other mellow storylines, you’ll stay focused on what’s happening on screen, undeterred by the muted symphony operating inside the chassis. .

CHAPTER 3: Where the soul meets the body

Panning out of the chassis, our upside down design journey finds its way to the grand finale. Expressive curves and an iconic sculpted shape reveal a 360 ° design that makes the new Aurora fantastic from all angles on the Lunar Light and Dark Side of the Moon color options.

For the first time, Alienware offers an optional transparent left side panel that allows gamers to look inside and admire a dark new motherboard lit by up to eight unique AlienFX customizable lighting zones. Also new is an optional magnetic cable cover that neatly stores cables and conceals ports on the back. (Fun fact: We designed it with esports in mind, as athletes’ systems are often seen from behind during broadcasts.)

All around, the mighty machine has been carefully designed to look just as good from behind as it does from the front. And finally, our new chassis also removes the opposite right side door with cable management features meant to mechanically and thermally isolate wires from areas where airflow is critical. It all comes together to make this our most accessible office yet with a tool-free entry from every angle.

CHAPTER 4: Join Alienware and Special Guests Live on Twitch

Celebrate with us today at 2 p.m. HC/3 p.m. ET to Twitch.tv/Alienware as we commemorate the past 25 years! Join our Alienware Hive, PUBG influencers and our community in the PUBG game as a team, watch Trisha Hershberger, member and host of Alienware Hive, join me to unveil our new Aurora and dance the day away with a 25-year-old Alienware musical tribute with Morgan, Grammy nominated producer and EDM artist. Don’t miss it!

EPILOGUE: Need for speed and flow

Celebrating 25 years of pioneering PC gaming heritage has only just begun. To get in on the action and learn more about the new Aurora, be sure to join our Alienware Live Stream Event To 3 p.m. ET today and check out our press kit. Stay tuned for more details on speeds and streams, pricing and availability to be released later this fall!

1 Based on internal testing performed in August 2021
2 Based on internal testing performed in September 2021
3 Based on internal testing performed in September 2021

Meticulous internal cable management makes the internal view magnificent while reducing obstruction to internal airflow.

Meticulous internal cable management makes the internal view magnificent while reducing obstruction to internal airflow.

Each Alienware Aurora configuration comes standard with two 120mm fans installed (one front inlet and one rear exhaust), while higher performance configurations may also come with one or more third and / or fourth 120mm fan (s). mm preinstalled (serving as the second upper intake and upper exhaust fan, respectively).

Each Alienware Aurora configuration comes standard with two 120mm fans installed (one front inlet and one rear exhaust), while higher performance configurations may also come with one or more third and / or fourth 120mm fan (s). mm preinstalled (serving as the second upper intake and upper exhaust fan, respectively).

Today, innovation continues to lead to its most evolved form: the introduction of the redesigned Alienware Aurora, the pinnacle of Alienware desktop experiences.

Today, innovation continues to lead to its most evolved form: the introduction of the redesigned Alienware Aurora, the pinnacle of Alienware desktop experiences.

A new optional magnetic cable cover that neatly stores cables and conceals ports on the back.  (Fun fact: We designed it with esports in mind, as athletes' systems are often seen from behind during broadcasts.)

A new optional magnetic cable cover that neatly stores cables and conceals ports on the back. (Fun fact: We designed it with esports in mind, as athletes’ systems are often seen from behind during broadcasts.)

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