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Goodbye Oculus: Meta moves away from the brand for its VR products

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Everyone heard the big news from Facebook’s Metaverse presentation in October that the company was renaming itself Meta, but it wasn’t the only name change Facebook announced at the time. VR’s biggest name, Oculus, is also on the way out. This particular aspect of the bigger “Meta” change seems to have gone largely unnoticed, but Faceb – sorry, Meta AR / VR VP Andrew Bosworth explicitly voiced this change in a publication October 28, the same day as Mark Zuckerberg’s captivating and totally convincing presentation announcing the whole initiative.

In Bosworth’s own words:

“VR will be the most immersive way for people to access the Metaverse and as we strive to bring 1 billion people into VR, we want to make it clear that Quest is a Meta product. For this reason, we simplify our brand architecture and move away from the Oculus brand for our hardware. Starting in early 2022, you’ll start to see the shift of Oculus Quest from Facebook to Meta Quest and from Oculus App to Meta Quest App over time.

old oculus logo

Auf wiedersehen, old friend (Image credit: Meta)

Although Bosworth mentioned the start of 2022 as a target date, you can already see that the changes are starting to be felt. You can always go to “oculus.com“for example, but the entire branding on the website is for the” Meta Quest. “For now, the Oculus Twitter account still uses the graphic designer’s Oculus oval logo Cory schmitz, but it all seems to be on borrowed time. According to captures from the Wayback Machine, Oculus.com switched to its Meta Quest brand on November 21.

The movement is certainly curious, if not confusing. As the VR market has opened up, with competing headsets offering a lot of incentives over Oculus, the name is still almost synonymous with VR. Oculus was the first big player in the contemporary VR boom, after all, and while it eschews its PC roots, the Quest is still the best VR headset for most people. The name alone is very valuable, but Meta seems happy to throw it away as he tries to make himself synonymous with the Metaverse. There is no doubt that I will eat these words, accompanied by nutritious grasshopper slurry, while I enjoy my Meta Quest 6 in the comfortable confines of my Meta Pod 2 in the Meta-dominated future of 2047 AD.


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