It seems easy to start a blog, but maintaining it can be just as difficult for most bloggers these days. Beginner and professional bloggers alike face this challenge on a daily basis. From maintaining grammatical and factual accuracy of content to attaching recent facts based on research, a lot of effort goes into recording thoughts and ideas in a blog.
There are thousands of websites on the internet for every niche. And to stand out in your niche, you’ll need to compete with several other ambitious bloggers like you.
But how do you make your new or existing blog stand out among several other blogs on the same topics you write? There is no straightforward answer to this question because you have to consider not one but several aspects at the same time. The steps below will guide you in the right direction.
7 tips to help your blog stand out
1. improve your content
The crude fact about content is that most readers don’t pay meticulous attention to the story in a blogger’s post. They are more concerned with how this can offer a solution to their problem.
If you’ve just started your journey, you might want to keep in mind that you’re not alone. There are thousands more participating in the marathon with you. The only way to beat them and grab the attention of your target audience is to create epic content.
That said, what is epic content? There is no fixed definition for this because the term itself is ambiguous. But as a blogger, you can safely assume that this is readable content and offers a solution to user issues. It can also be a piece of content that provides valuable information for readers to solve their problems on their own.
Unfortunately, most bloggers ignore adding the latest facts or information on the topic they are blogging about. The problem with not having this element in a blog is that it makes an article look ordinary and straightforward, without any research-based information or something new that can pique the curiosity of readers.
So, without fail, do your best to provide your readers with fresh and up-to-date content. With this strategy, you can stand out among bloggers even if you post a few posts per week instead of working on five to six posts. What matters most to your readers is quality content. To produce such content, you have to work on your writing style and the way you do your research.
2. Turn your blog into a memorable brand
People feel more excited when they discover something new. While your readers or blog visitors will be more interested in its content, they are also likely to look at the style factor. If your website represents your brand in the virtual world of the Internet, the first thing your target audience is likely to look for is the logo.
By choosing a suitable logo, you can communicate a thousand stories with your target audience. The influence of a well-thought-out logo is such that it can grab the attention of your target audience all at once.
Be careful when choosing your brand’s logo. There are two things you need to focus on that are of paramount importance. First of all, make sure that the logo you choose is unique and gives a good image of your brand. Second, make sure your logo design is relevant to the services offered by the brand you intend to write articles for.
If you’re unfamiliar with logo design best practices, try using a logo generator, or better yet, hire a graphic designer (depending on your budget). If you are going with the logo design yourself, consider researching additional information on creating the right logo for your brand on the internet.
3.Use high quality pictures and videos
Every blogger strives to add as much value as possible to their content. They are banking on this strategy to gain the trust and confidence of their readers to convince them to revisit their blog section for more updates. If you are a blogger, chances are you will want the same as well.
However, readers’ priorities have shifted in recent years. In the past, the target audience of bloggers attached more importance to the information provided in blogs than to other things. These days, they focus on a blog’s message and how its creator communicates it.
This means that you have to find an attractive new way to communicate your message to your target audience. This step will maximize the chances of succeeding in your mission: to generate interest in the minds of your readers to browse the entire content of your blogs.
Adding graphics and images to your content can help spice up your blogs. Moreover, it will also help your blog content to match most social media platforms. By knowing how to add images to your content, you can gain more shared backlinks.
You can use premium or free image banks to find the best images and videos for your blog content. If you want to go for the premium options, remember to choose the one that minimizes your efforts without compromising the results.
Also, don’t forget to be careful about the type of videos you attach to your blogs. Adding relevant videos to your blogs will help you gain the trust of your readers. Moreover, it will also help you to communicate your message with them in the best possible way.
4.Create a posting schedule
Time management can make or break the business for you as a blogger. To be consistent in posting your blogs, you need to decide how often you want to do it. While it is not impossible to achieve the goal of posting one blog per day, it can impact your quality.
You need to define a strategy that will help you find the right balance between quality and quantity. Most bloggers make the mistake of compromising the quality of their articles to meet their quantitative goals. But this move can prove detrimental in the long run.
You’d better focus more on quality than numbers. Even if you post one blog per month, it will give fruitful results as long as you don’t compromise on quality.
5.Use the right keywords
You can use a wide variety of tools to get the right set of keywords for your blog. You can do this using Keyword Explorer, Google Trends, or even search engine optimization tools like Ahrefs.
With these tools, you will be able to choose keywords to meet your needs related to your SEO campaign. You can use these tools to get both short and long tail keywords. After you get them, you can incorporate them into your blog content to achieve your content goals.
6. make headlines worthy of a click
The title of a blog reflects its quality. In addition, readers consult it to gauge information on a blog. Most readers don’t have time to go through all the content on a blog. Thus, they measure the relevance of a blog according to its titles. Your best bet would be to choose a title that consists of a keyword and that correctly defines the expectations of your readers.
7. make sure your posts are shareable
The ultimate goal of writing great content is to get likes and shares. Adding a social media sharing plugin to your blog posts will make it easy for others to share your content. As a result, more and more people will be able to discover it and reap the benefits.
To sum up, you can explore some exciting possibilities to make your blog unique from others. Those discussed above are some of the best ways. Now that you know how to improve the quality of your blog posts and make them look unique, put them into practice for the best results.