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Intel’s faster Arc GPUs could be priced to take on Nvidia

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Intel has dropped a hint on the cost of some of its high-end Arc graphics cards.

Like VideoCardz (opens in a new tab) spotted, this goes back to Intel’s scavenger hunt contest that kicked off in early 2021, offering a bundle of prizes for winners, including an Arc GPU – the problem being that those graphics cards haven’t been released yet , sure.

This means that the promised Arc A770 and A750 GPUs have not yet been sent to the winners (obviously), so Intel has offered an alternative prize for those who don’t want to wait any longer.

These alternatives have just been revealed, and they are the Core i7-12700K or Core i5-12600K processors. So now people who previously chose to receive a different price can get one of these processors, or if they don’t like it, choose to take the original price and hang on to a graphics card from the A7 series. Note that this decision must be made by August 19 (this next Friday).

What’s interesting about this is that Intel’s blurb mentions that the overall value of the prize will be of “equivalent” value to the original Arc GPU plus the goodies package (as you can you expect it). Therefore, we can glean that the A770 is roughly the value of a 12700K CPU, and the same should be true for the A750 regarding the 12600K. Currently, the MSRPs for these processors are $409 and $289 respectively in the US.


Analysis: Putting the pieces of the pricing puzzle together

It’s a suggestion – and it’s just that, a hint we have to take very cautiously – that the A770 could be priced at $400 in the US (about £330, AU$570) and the A750 at $300 (about £250, AU$430), or maybe just below those potential MSRPs.

This makes sense given that we just saw Intel’s release benchmarks for the Arc A750 which show the graphics card performing well against Nvidia’s RTX 3060. This Nvidia graphics card has an MSRP of $329, so diving just below that would be the apparent bill for Intel, if it wanted to produce a midrange GPU that undermines Team Green – and that’s probably what Team Blue will aim. The rumor mill has already floated numbers around $300 for the price of the A750, so again, that’s another piece that fits into the overall puzzle here.

As for the high-end A770 GPU, tossing it around $400 would put the card around the same price point as the RTX 3060 Ti, and based on what we’ve heard about performance rumors so far , that would make sense again. It all depends on how aggressively Intel wants to price its more robust Arc Alchemist graphics cards, and given the difficult launch and numerous delays around these desktop GPUs so far, perhaps the company will want giving buyers more reason to buy than we’ve seen so far (concerns about graphics driver quality no doubt being off-putting to some people).

Is the fact that alternative pricing will be sent out soon a sign that those Arc GPUs might not be too far off either? That’s one way to read it, maybe, but with the way the Arc desktop launch has gone so far, we wouldn’t be holding our breath.

With all the delays, the concern is that these Arc graphics cards will take on the next-gen lineups from AMD and Nvidia, although that said, the RTX 4060 is far from one of the first Lovelace GPUs. Door.