Pastels on the 5th – an all-day chalk art festival – returns to downtown Loveland on Saturday with over 130 creatives transforming an ordinary floor into an open-air gallery. The event will take place on 5th Street, next to the Loveland Museum.
Vicky Paul-Bryant, Pastels on 5th event director and one of the festival’s founders, said the event was inspired by a similar event in her hometown of Arcata, California.
âIt was a popular and long-standing event there and we were hoping it would spread the same here,â said Paul-Bryant. “I hadn’t imagined how quickly this would develop, how many artists would want to be involved or how the community and sponsors would embrace it.”
Throughout its evolution, the event, now in its 11th year, showcased the intricate work of regional creatives and provided significant funding to a local non-profit organization.
âThe most rewarding aspect of fundraising for Alternatives to violence (ATV) knows how important their services are to this community, âsaid Paul-Bryant. âGrowing up, my life was greatly affected by domestic violence. There were no shelters back when my mom and I had to move to a new state, change our names, and start over with the courageous support of family and friends.
Determined to host a family event showcasing talented artists while helping a cause close to her heart, Paul-Bryant got down to planning and recruiting.
âWhen we launched Pastels on the 5th, ATV was raising money to open a domestic violence shelter in Loveland,â said Paul-Bryant. âThat’s when Marcia Moellenberg, former ATV board member, and I decided to try the Sidewalk Chalk Art Festival as a fundraising event. We saw it as a good way to bring the community together, bring attention to the topic of domestic violence, and raise money for the Safe Home. “
The inaugural festival brought together 65 participating artists and sponsors. Over $ 10,000 was raised in the first year for ATV.
âSo many people involved in the event have told me how much domestic violence has impacted their lives and how much they appreciate being a part of such a fun event for such an important cause,â said Paul-Bryant.
In 2018, Pastels on 5th drew over 3,000 spectators eager to see 140 artists transform sidewalks into eye-catching works of art. Over $ 50,000 was raised for the ATV.
While some artists return year after year, the event also welcomes new work from festival beginners.
âI am really looking forward to transforming my love of pastels on a much smaller scale of paper to a larger size,â said a first-time participant. Jenn hall, who teaches art, computer graphics and robotics at Loveland High School. âIt’s a little intimidating – I have to admit – but I’m really looking forward to collaborating with some of my students who have a real passion for art. I want to show them that there are many ways to create beauty through art and share it with their community at this exciting event.
Hall’s award-winning work continues to attract the attention of collectors and one of his pieces is owned by Frederick Mayor Tracie Crites.
âI knew art would be part of my career path when I entered the art department at CSU,â Hall said. âI fell in love with the idea of ââa career doing the one thing I’ve loved all my life. I vividly remember calling my dad from a super ecstatic payphone that I’m going to be an artist. Needless to say, I was a graphic designer for years and loved every minute of it.
For Hall and the other participating artists, there are no hard and fast rules when it comes to using concrete as a canvas.
âArtists have carte blanche to design their art place,â said Paul-Bryant. âWe only ask that the work of art be family and not political. Many of them wait to see who their sponsor is and link their artwork to their sponsor if possible, or they contact their sponsor to see if they have an opinion on the artwork.
While the fundraiser is dedicated to helping ATV’s mission, a selection of participants is also generously rewarded.
The cash prizes – sponsored by Jerry’s Artarama – are $ 300 for the first place winner, $ 150 for second place, $ 100 for third place and $ 50 for the Young Artist Award.
âWe also have People’s Choice Awards – a very popular feature of our event where festival goers vote for their favorite artwork,â said Paul-Bryant. âEach vote costs $ 1 and you can vote as many times as you want for as many artists as you want. Voting is available at the festival’s People’s Choice booth or online.
A gallery of works of art will be published on PastelsOn5th.org and the vote will remain open until Sunday September 19 at 5 p.m.
All the money from the votes will go to ATV.
Saturday’s offerings also include live music from local bands and a market featuring food, jewelry, pottery, paints, soaps, lotions and more.
There is also a children’s area where children can create their own chalk art.
âI am delighted with the success of the event,â said Paul-Bryant.