ROCHESTER – A dream in Winona has moved to Rochester to become a realized reality.
A year ago, the building that once housed Big Brad sat vacant for a year and a half after closing in February 2020.
Then in November 2021, Nate Nelson, Maggie Panetta and Max Haydon moved in with Treedome – a space for creativity, vinyl records, skateboards and vintage merchandise – and the space grew bigger than anything they had ever had. had in Winona.
“Our basic idea of what the store was going to be in Winona didn’t fit entirely with the community,” Nelson said. “Moving to Rochester, we decided to expand the storefront aspects and it worked really well here.”
“Most people knew us as videographers or designers, you know, music industry workers before we had the store. And so the store came second. And so the store has a much bigger presence in Rochester because it’s about three times the size of the space,” Panetta said. “We’re primarily a daytime store, and the biggest thing we have added to this iteration is the thrift store. aspect.”
Both Panetta and Nelson have been part of the Minnesota music scene for over half a decade. Panetta worked as a graphic designer, muralist and event manager while Nelson did videography and booked musicians for shows.
The expansion of the storefront allowed Panetta and Nelson to get into more merchandising not only for records, but also for comics, posters, vintage clothing, and skateboards. Selling vintage clothes, skateboards and parts for them has been a new experience for Panetta and Nelson since moving to Rochester.
“At Winona, it was more of an office space for our production, then a bit of an occasional store. The great thing about the way our shop is geared is that it covers the gamut of that aesthetic behind so much of what’s involved in skateboarding,” Nelson said.
Aside from Zumiez in the Apache Mall, Treedome is the only other skate shop in town for skateboarders.
Leading with this aesthetic for Treedome allowed the company to not just be a store, but also a venue for events. One recent night, for example, Treedome hosted a skateboarding documentary viewing party called “Making Noise.”
Panetta explained how she continues to develop the partnership side of Treedome to organize events as well as book them with other businesses and organizations in the city.
“It was a small event in the grand scheme of things because we do a lot of bigger events at Thesis Beer Project. We do these big festivals at Thesis, and then I’m a partner in the Rochester Downtown Alliance, so I work with them on the downtown roller disco in the future,” Panetta said.
“We’ve been pretty entrenched in the music scene for about five years. Since we moved here we’ve expanded on what we’ve been doing as Maggie has said a lot to Thesis Beer Project, worked closely with Adam (thesis owner) to start booking many bigger shows, aside from just events there,” Nelson said. “We’re also the co-creative directors of Midwest Music Fest in Winona and La Crosse, Wisconsin this year, and we’re working closely with Big TurnMusic Festival, at both in bluegrass and all the other major festivals in the area. .”
The move to Rochester was a homecoming for Panetta as she grew up in the community as a child. As Panetta said, COVID ended up being positive for their business with the support of friends and family helping to get Treedome recognized in the community.
As the store approaches its first anniversary in November, Panetta and Nelson are grateful for the growth Rochester has given them both in the growth of Rochester’s music scene and in the store providing space for the aesthetic of the counterculture for skateboarders and punk rockers.
Upcoming events that Treedome is partnering with Thesis Beer Project for are Thesis Ska Project on Saturday, September 3 at 2 p.m. and PunktoberFest on Saturday, October 1 all day.