Continuing our 2021 review, Dezeen looks back on a year of far-reaching rebranding, including Facebook changing its name to Meta and Volvo adopting a flat logo.
Peugeot by Peugeot Design Lab
The first of the three car manufacturers to appear in this list is the French brand Peugeot. This year, the company released a new version of its logo for the first time in a decade to mark a new era in electric vehicle construction.
As with all versions of the Peugeot logo since 1847, the lion is always at the center of the design: a stylized head with a mane sits in the middle of a shield bearing the brand’s name. However, unlike the previous logo, the design no longer includes the lion’s body.
Find out more about the Peugeot change of brand âº
Burger King by Jones Knowles Ritchie
Twenty years after the latest Burger King logo redesign, the American fast food restaurant has changed its name this year with new packaging, uniforms and a logo.
Its new visual identity is reminiscent of the flat logo used by the brand in the 70s, 80s and 90s. The chain hopes the restyling “pays homage to the brand’s heritage with a refined design that is confident, simple and fun”.
Find out more about Burger King’s new image âº
Meta by Meta
The parent company of social media giant Facebook changed its name and logo to Meta in a move that has propelled the brand further in the direction of the Metaverse.
This new name, which translates to “beyond” in Greek, is often associated with possibility and the future. It appears with the new infinite loop logo in all of the company’s owned apps, including Whatsapp, Instagram, and Messenger.
Learn more about the rebranding of Meta âº
CIA by unknown
The US Central Intelligence Agency (CIA) unveiled a new brand identity in January with a new logo and an updated website designed to attract a more diverse employee base.
The CIA website now has a clean, sans-serif font as well as a new circular logo with a background of fractal lines. A border formed by the words Central Intelligence Agency frames the design. In true spy mode, the agency refused to reveal the creator of his new look.
Find out more about the CIA’s new brand image âº
The Moholy-Nagy Foundation by Pentagram
Design consultancy Pentagram has created a new monochrome branding for the Moholy-Nagy Foundation, an organization that aims to preserve the legacy of renowned artist LÃ¡szlÃ³ Moholy-Nagy.
Pentagram partner Marina Willer and her team were asked to design an ‘expressive’ visual identity that embodies the artist’s style and methods, such as her photograms – images made by placing objects on paper. photographic and exposing them to light.
Find out more about the rebranding of the Moholy-Nagy Foundation âº
The White House by Wide Eye
Creative agency Wide Eye updated the White House logo after Republican President Donald Trump left. The updated design, which is a slightly more detailed and architectural representation of the White House, was meant to convey Joe Biden’s âdesire to bring the country togetherâ after a few tumultuous years.
“It is symbolic of the president’s desire to bring the country together: to convey a feeling of openness, warmth, inclusion and humanity,” the agency explained.
Learn more about the White House rebranding âº
MIDI, by Pentagram
Pentagram makes this list again with its brand identity for Musical Instrument Digital Interface (MIDI), the global standard that allows digital musical instruments to communicate with each other.
Yuri Suzuki, musician and Pentagram partner, worked with graphic designer and partner Sascha Lobe on the update. The logo, which resembles an abstract letter M, replaces its old wordmark and follows on from the 2020 version of MIDI 2.0, the first major update to the standard in over 35 years.
Learn more about MIDI rebranding âº
Volvo by Volvo
Swedish automaker Volvo has joined BMW, MINI and Volkswagen in officially replacing its three-dimensional emblem with a flat two-dimensional version. It resembles other two-dimensional logos created by automotive brands seeking to adapt their visual identity to an increasingly digital world.
The company believes the flat, less colorful logo is a more “modern” reinterpretation of its long-standing Iron Mark logo. It still retains the same circular shape and the same upward pointing arrow first used by the brand in 1927.
Find out more about Volvo’s rebranding âº
Inter Milan by Bureau Borsche
Graphic design studio Bureau Borsche has redesigned the logo for Italian football club Inter Milan as part of an effort to promote the club beyond sports.
The studio updated the original logo designed by painter Giorgio Muggiani in 1908 by producing a simplified crest and removing the letters FC, which stand for football club.
Find out more about the rebranding of Inter Milan âº
General Motors by General Motors
Eye-catching bright blue and a softer border were used to modernize the logo of the American auto company General Motors. The old company logo, which featured thick white letters superimposed on a navy blue background, had largely remained the same since 1964.
The redesign is part of the company’s backbone towards electric vehicles and “a zero-emission future”.
Learn more about the General Motors rebranding âº